VFA has long used Salesforce to track new leads and maintain contact with their growing alumni and donor list.
The problem? After every single event, they had to spend hours inputting valuable data into Salesforce. As the organization grew, the process became a logistical nightmare.
In July 2015, Splash integrated Salesforce into its platform, which changed the game for VFA.
Now, when guests attend or RSVP to a VFA event, Splash automatically takes one of two actions within Salesforce: (1) Updates the individual’s existing record and associate him or her with that particular event; or (2) creates an entirely new Lead or Contact.
The complete automation allows VFA to focus on what really matters: Building and maintaining relationships with donors, recruits and hiring partners.