Hey guys, I'm Pete Richardson -- part of the Education team at Splash -- and I'm back for another creative edition of Run of Show.
Last time I talked a little bit about the actual event page creation process and the seven principles of design. But when you're thinking about an event, there are so many other digital touchpoints that event marketers forget about.
On average, we're talking about 25 or more touchpoints -- making it frustrating and even intimidating to think about all of the opportunities for engagement. So today I'm going to go over some of these key touchpoints, and divide them up into three digestible buckets.