1. Personal data: You can capture any personal data you want on an RSVP form. But that's why you need to properly capture consent.
2. No pre-checked boxes: All consent that you capture must allow for someone to opt-in, meaning no pre-checked checkboxes allowed.
3. Consent for processing: You can’t automatically opt-in an EU resident to receive further marketing communications. Make sure to get consent for any future marketing emails.
4. Consent for partners or sponsors: You can’t share guest lists with partners if you haven’t received consent. Include a checkbox that lets people opt-in to sharing their information with partners.
5. Country of origin: If you want to target EU vs. non-EU residents, asking for a user’s country of origin is an easy way to create a personalized experience on an RSVP form. You can set up your form so that if someone selects an EU country, specific consent options will appear for them.
6. (Bonus Tip!) Connect all your systems to your event technology: capturing consent means nothing if you're not integrating your data with your key systems. Learn more about who and what teams need this data.