For fashion-lifestyle brand Kendra Scott, in-store events are not only a major part of their marketing strategy, they're also a big part of how they give back. With 94 locations and an event manager in every store, they throw 10 to 15 events a month per store to build their brand, increase customer engagement, and give back at the local level.
To kick off this year's NRF Conference (National Retail Federation), Splash partnered with Kendra Scott for a breakfast event that gathered top retail marketers to talk shop and learn more about Kendra Scott's unique event strategy.
Hosted in Kendra Scott's first NYC store location in SoHo, these marketers were able to experience what makes Kendra Scott's events so special: custom jewelry-making at the Color Bar, ideas they can implement in their own strategy, and lots of new contacts.
During the event, our CEO, Ben Hindman, spoke with Amy Young, Director of Retail Marketing at Kendra Scott, to learn more about how the brand continues to evolve their in-store event program. See the video recap here: