As event marketers, we always want to make sure every single guest has an amazing experience. Among many things (a smooth check-in process, making sure the event is accessible, etc.), this means ensuring every part of your event is inclusive and welcoming.
At Salesforce, my team manages an internal events program that extends our company’s culture from HQ to the rest of our offices around the world. I’m also the Global President of Outforce, our employee resource group for sexual orientation and gender identity equality. Not only am I incredibly passionate about inclusivity at events, it’s something I think about for every single event we host.
Inclusive event marketing is good event marketing. It’s thinking about the seemingly small details that can make a big difference in how a guest experiences your event. Considering inclusivity should be a part of every event you plan.
From my own experience (and my own share of mistakes), I’m sharing those crucial details that can help make your events inclusive at every stage of a guest’s journey.
Note: Inclusivity should encompass race, ethnicity, age, physical ability, level of education, religion, and more. For this article, I'm focusing on how to create events that not only welcome the LGBTQ community, but all SOGIs (sexual orientations and gender identities).