When it comes down to it, there’s a reason why certain industries invest in certain types of events — and a few crucial variables (i.e. goals, business, and audience) will often be the difference in results between, say, a conference thrown by a B2B tech company versus a conference thrown by a B2C retailer.
As event marketers, we know the importance of aligning our events to both our goals (everything from brand awareness, to driving pipeline, to customer retention, etc.) and our business (b2b, b2c, or both). And as our newest event marketing report of 739 global companies shows, events are dynamic and nuanced — and most importantly, never one-event-fits-all.
In the charts below (pulled from the Harvard Business Review results), see the top event types for financial services, tech, retail, healthcare, energy/telecoms, consulting, and manufacturing, and how they differ across the board.