First off, take a deep breath. You made it! The hard(est) part is over.
But the post-event is (arguably) THE most important part of your event program. You get to build off the buzz of your event, and have the opportunity to really nurture your guests down the funnel. Sounds fun, right?
The best part? Throughout your follow-ups, you’ll start to see who’s the most engaged, and who you should prioritize your time for that next step – whether it’s to book a meeting or invite them to a future VIP event.
Friendly reminder: don’t save your post-event strategy for the last minute. Start thinking about it early on (will your designer need to create a post-event page, or another email? Does your Sales team know they’ll need to follow-up with their prospects?) so that after your event, you can jump right into executing your strategy.