On the day of the virtual meet-up, I was really excited to see a “full” room. While most webinars don’t garner a ton of live attendance, our virtual meet-up had a 65% live attendance rate that stayed consistent throughout the 90-minute virtual meet-up. Using the Splash Host App, I was able to check attendees in, just like I would at a live event. I also asked that everyone ensure their full name was displayed, and to turn on their cameras so it felt more personal. Using the Zoom chat functionality, audience members chimed in with questions and comments throughout the entire meet-up.
Even though we had to pivot from in-person to virtual, we saw incredible interaction and great value in the Mountain West Q1 SPLUG meet-up. Of course, nothing beats getting to meet the community face-to-face, but I feel like we scratched the surface on some serious value moving forward. The area our user group chapter serves is relatively small and very dispersed. When we get back to safely hosting in-person gatherings, we will consider creating our meet-ups as hybrid events and live-stream content to attendees who can’t join live.
I’ve always been someone who tries to find the silver lining. And while this is one of the harder tests, I’m confident the event marketing community can find ways to keep connecting and move the needle.