The AICP team knew they had to move quickly in this pivot to a virtual awards show, but they were cautious to avoid rash decisions — especially when it came to the technologies they would use for their event.
“At first, we were just thinking about a registration software and housing the event somewhere else, because we had a few options,” said Aurora. “But then as we progressed down this road, we encountered different obstacles in our goal to make the experience seamless for guests.
“On all levels, we wanted to remove as many barriers as possible for entry and engagement. This meant having a platform that made logging in easy. We wanted it to feel as though — similar to the in-person event — they arrive at a place, they enter through a doorway, and they have that full brand experience while making their way to the main stage.”
And of course, an event wouldn’t be an event without the ability to track attendee data, which was another requirement AICP had for an event marketing platform.
“Having attendee data is wonderful, but our number-one priority was ease of use for our attendees,” said Aurora. “So, if a platform could give us great data, but it became a barrier for guest experience, it wasn’t the platform for us.”
Luckily, AICP found they didn’t have to compromise on any of this. After looking at all of their options, they found that Splash checked all of their requirements.