When you’re creating a content plan for your virtual event, assume your audience wants to connect with fellow attendees just like they would at a live event. Think about the exercises you would have prompted: greet your neighbor, raise your hand if you’re using a specific solution, stand up if this is your first time visiting the hosting city, etc.
While replicating the exact same prompts at a virtual event might not be feasible, you can still create an interactive environment. Insert frequent polls into the content flow to keep attendees involved (bonus points for simultaneously gathering attendee data), or even call on attendees to share insights.
Pro Tip: As you watch registrations pour in for your virtual event, connect with a few attendees ahead of time and ask them if they’d be willing to share insights on the virtual event. This allows you to have some seeded questions and committed attendees to get the conversation going.
If you want to get really creative, give your attendees some homework before they arrive at the virtual event. On the Splash Community team, we’ve been asking our attendees to bring their best and worst event pages to specific virtual events so they can share how they created their favorite pages, and ask the audience for help to up-level their least favorite.