Your event page is often the first thing your prospective guests see about your event. And at Splash, we believe it’s one of the most important parts of your entire event.
Most of all, it’s really the driving force to getting your guests to show up. That’s why it’s important to be extra thoughtful about your event page and not treat it as an afterthought.
Here’s what you want your event page to do:
Even though there are seemingly endless ways to customize your event pages, there are certain elements that every event page should include.
1. Date and time
2. Event title or event logo
3. RSVP button / sign up
4. Venue
5. Logo and / or partners
6. Description and details
• A promotional video or live stream
• A packing list or a guide to the city the event is located in
• A list of future events
• A list of the guests or brands who will be there
• Testimonials from past attendees
• Navigation bar (if you have a lot of content)
While all of the above will help attract your guests and make your page really pop, make sure you got all the logistics down first (we can't count the number of times we put together an awesome event page and forgot to include the date 🤦🏽♀️).
And whatever you decide to put on your event page, always make sure the language and imagery is welcoming to everyone (if not, it may deter someone from your event before they’ve even RSVP’d!). Here's some more expert tips for making events LGBTQ and SOGI inclusive.
What's even more important than the event page itself is the point of registration. Why? Because a great RSVP form can reduce the friction between your guests and the submit RSVP button... which means, more conversions!
While there are a million ways to customize an event form, here are the basic fields that every form should have:
Don't feel restricted by just the basics. Here are three tips to providing the best guest experience from click to confirmation:
Make it personal with smart forms. Use conditional logic to control which custom questions show or hide based on answers provided.
Make it pretty. There’s nothing worse than landing on a beautiful event page, clicking RSVP, and having a non-designed RSVP form pop up and completely take you out of the experience (or is it just us?). Here’s how to make your RSVP pop in Splash (literally and figuratively).
Psst: we dig deeper into all of the guest data you can capture with your forms later on in Chapter 9.
You’re not alone — everyone always forgets about the confirmation (that is if your event technology allows you to customize it).
And sure, it may not be the most important part of your page or the experience, but it’s still a great opportunity to end the event page experience on a high note.
2. Confirmation Email: this is the email immediately indicating that the RSVP is successful. This email can also include all the important details that a guest can refer back to later (like how the one below includes the date, time, and location again).
Whether you're a marketer, event planner, or designer, having a great event page all comes down to great design.
While a lot of your event page design may rely on your company’s current branding (definitely make sure you check with whomever owns your branding before you go willy-nilly), you have a huge opportunity to make your event page the star (or the "Kim") of your event.
If you don’t consider yourself a traditional “designer,” and this whole section is already starting to stress you out, take a deep breath… we got a lot of tips that will help you build the event page of your dreams.
You’ve got the basics down of what goes on an event page. But what about the elements that will take your event page from “hey, cool event page” to “Holy sh*t, who’s your designer?” (it’s you!).
Pete, Sr. Client Education Manager, outlines the 7 design principles at Splash that we especially love below.
At work and don't want to watch a video? No worries - read the blogpost instead.
Want to up your event page design skills? Pete also teaches a Client Education course for Designer Pro* that will teach you every design component of an event page.
The best way to understand the potential of your event page is to see how the best of the best do it. We’ve put together examples of our favorite event pages of all time.
P.S. We have a Hall of Fame of our favorite Splash pages, and it's the perfect place to find inspiration. Start perusing.
Chances are, you’re not just focused on one single event. Maybe you’re throwing events in 100 cities all over the world. Maybe they’re every 30 minutes all on the same day. Or maybe they’re just curated carefully for your VIPs.
Consider putting together a landing page or an event calendar used to showcase multiple events all in one place (at Splash, we call this a “Hub"). By putting all your events in one place, you can:
1. Get the word out about all your events easily.
2. Showcase, curate, and customize your events any way you want.
3. Build a community of engaged fans (that keep coming back for more!).
Here’s one of our favorite examples from the New York Times:
There’s more to designing an event page than just making it look amazing (stay with us). Your event design strategy should always consider both the online and offline experience so it’s seamless for your guests.
Make sure you’re creating a holistic experience at every stage of the event lifecycle, and think about how your event page design could be transferred over to other assets — like your social promotions, emails, on-site signage, etc.
Hagar Brockmann, Creative Director of AppsFlyer, has perfected the 360 brand experience for all their events. We’re talking next level. Get her event design tactics.
• Emails (thank you email, confirmation email, reminder, etc.)
• Social promotions (use your event card!)
• RSVP form
• On-page confirmation
• Presentation decks
• Post-event surveys
In the next chapter, we go through your best promotion and email plan including timelines, tips, and more.
✔️ Download this digital touchpoints checklist to ensure your branding is consistent across every key digital touchpoint of your event.
Make sure the data you're collecting on all your forms is integrated with your CRM, Marketing Automation tool, or Point of Sales so it gets into the hands of the people who matter. Skip to Chapter 9 for these details.
Splash makes creating event pages so easy, no code required. Get the details on everything you need to create the perfect event page.
Event organizers collect a lot of personal data (especially on RSVP forms). And with GDPR in place, you need to pay attention to how you’re collecting and managing your EU guests’ personal information. We break down 5 components of a GDPR-compliant event RSVP form.
40% of millennials said if the invite or event page is ugly, they wouldn’t even go to the event. Yikes.
On-page confirmations can be a fun surprise for your guests! Here’s how to customize yours in Splash.