We covered putting together your event marketing team (which includes an on-site lead, venue manager, and production manager) in Chapter 3, but what about who to put at the door?
Sure, you may be tempted to put just anyone at your door. But how an attendee, or more importantly, a VIP, interacts with your staff can make or break their experience.
This might sound like the opposite of what you should do, but you need to get the best on your team running the door – whether it’s the director of communications, your best salesperson, or a marketing executive. These are the people who know the VIPs and customers over the outsourced staff.