There are some really high-ROI superpowers in here, a lot to focus on. Now, I just want to recap why this is important. Now, as we said at the top of the show, a superpower and understanding that super power is our greatest weapon in the fight for what is right.
And, you know, as marketers, we're kind of almost like venture capitalists in that we have a certain amount of capital and we have to deploy it only on things that drive the right results. Now, every event does something different.
So when you start to understand that superpower, you start to be able to compare that event to other marketing channels and say, "Hey, we should throw this event instead of doing, let's say, a content activity or a demand gen activity."
But you're also able to compare that event to other event types. So you'll be able to say, "Hey, we should spend money on a VIP dinner instead of on, say, a trade show booth."