The next step is to put pen to paper, and there are a couple things to think about before we do that.
I usually find that it's very important when you're building a value prop that you frame what you're saying with a "you." I'm speaking to you, the attendee, and telling you what you're gonna get by attending our event.
And then, what I try to do is come up with a verb to start things off like, "hear from," or "listen to," or "grow," or "connect." These are things that are typically happening to you that you're gonna get by attending our event.