Introducing Splash Studio

Published
January 6, 2022
Last Updated
Category
Company & Product News
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Written by
Piper Stull-Lane
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Here's to engaging virtual and hybrid events — no matter what.

In case you missed it, virtual events aren’t going away.

We’ve seen marketers move fast, showcase enormous resilience, and try just about every trick in the book to transform in-person event strategies into online formats. Marketers haven’t missed a beat. But it also hasn’t been easy.

And with the obvious ROI from virtual events — where physical venues and T&E don’t monopolize precious budget — businesses have found a permanent place in their playbooks for virtual programs.

That's why we're introducing Splash Studio, a virtual and hybrid event solution with built-in live streaming, audience engagement, and networking.

Join the Splash Studio Experience launch event →

What’s New & Different

When we launched Splash Virtual in 2020, our goal was to meet marketers where they were: leveraging online meeting software and webinar platforms to try and replicate the impact of in-person experiences. We unlocked the Splash platform to integrate with and embed exactly that kind of tech: Zoom, ON24, BlueJeans, Slido, Pigeonhole… the list goes on.

For many businesses, this worked. Marketers love being able to brand, market, and stream their virtual events from Splash. Registration numbers shot up. Engagement shot up. ROI shot up. The number of virtual engagement tools also shot up.

That proliferation of engagement tools made it difficult for marketers to stay current. What are the best ways to get audiences to register for events, show up and stay on, and then take action afterwards?

We heard it over and over again. Marketers need to:

  • Create beautiful, engaging events in any format — that includes online.
  • Enable people to connect and network with one another.
  • Keep data synced between systems.
  • Action on event data in a smart, strategic way.
  • Allow anyone on their team to execute event programs.

That’s where Splash Studio comes in.

Why Splash Studio is Better

When you're running an event program, the last thing you want is for logistics to get in the way of quality and business impact. Splash Studio was created to unleash host creativity so marketers can focus on meaningful programming — not configuring backend details.

So, it's dead simple to spin up an event in Splash Studio. Streaming quality is clear, tools for audience interaction are built right in, and networking circles take audiences beyond the screen to connect with other guests and create memorable experiences of all kinds:

  • Webinars
  • Panels
  • Trainings
  • Roundtables
  • Networking
  • Experiential
  • Community
  • Meetings

It was important to consider every major virtual event use case before launching Studio. That goes for functionality, and it also goes for packaging.

That's why Splash Studio comes in three sizes: Splash Studio, Splash Studio +, and Custom. Each add-on is designed to include enough streaming minutes and networking circle attendees for the majority of marketers needs' based on how Splash users ran virtual events last year.

No matter the size of your team, number of events, or scale of your programs, there is a Splash Studio add-on that will complement your marketing strategy. Learn more about our plans on the Splash pricing page.

Looking Ahead, Always

Splash Studio is the newest addition to the Splash platform, but it's not the last. Our team is committed to offering the most flexible event platform in the market, so we're already working on a more streamlined UI, smarter sessions, and new program templates.

It also means you can still embed third-party streaming and engagement tools in Splash. Splash Studio just makes this way simpler, more beautiful, and easier to measure.

Splash is still the most extensible event platform out there. And we're still committed to making it easier than ever to host events.

It's time: Give your events the Studio treatment.

  • Register for the Splash Studio launch event to hear from CEO Eric Holmen, network with other marketing leaders, win prizes, and lots more.
  • See Splash Studio in action at our build-along, Build It & They Will Come.
  • Join our weekly Meet Splash session in Studio, featuring live demos and Q&A.
  • Bookmark the Splash Studio product page to review features and functionality.
  • Dig into all things New in Splash, from usability tweaks to major launches like Studio.
  • Keep tabs on all virtual and hybrid programming on our Studio hub.


Book a personalized demo with Splash.
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Written by
Piper Stull-Lane
Piper is the Head of Marketing at Splash. His goal is to shine a light on what's next in event marketing and live program tech. He brings a love of meaningful analytics from a previous life at Tableau, and you can find him working on a data visualization or hiking trail most days.

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