Product Pulse: December 2025

2026 is all about putting you in the driver’s seat.

Your guests.

Your data.

Your rules.

From an easier way to handle cookie banners to a cleaner, smarter Guest List (with the simplest sharing ever), you’re about to get way more control — and a much smoother ride.

Let’s get into it.

DIY Cookie Banners (Now Live)

Privacy laws aren’t exactly edge-of-your-seat exciting—but they’re non‑negotiable.

Cookie banners make playing by the rules simple.

They tell visitors what you’re tracking and let them choose what’s okay — a must for laws like GDPR.

Now, Splash offers a built‑in cookie banner tool for your event pages, ready to switch on with zero plugins or coding.

How it works:

• Admins set it up once at the org level in Settings

• That setup automatically applies to every event page

• Organizers can tweak it per event if their admin allows

For attendees, it’s simple: they land on your site, see a clear banner, and choose their cookie preferences.

A Fresh New Guest List (Coming Soon)

Hold the phone.

Your Guest List is getting a major glow‑up.

We’re talking a cleaner layout, faster performance, and a much friendlier experience for sorting, filtering, and updating guests.  

And because a fresh look should actually do something fresh, we made sharing your list easier too.

Coming soon, you can share your live Guest List with a simple link.

No exports (unless you really want to). No out-of-date versions. No “Can you send the latest file?” Slacks.

Here’s how it’ll work:

1. Add the emails of the people who need access

2. Choose what they can do — view only or download

3. Copy the link, share, done

When someone opens the link, they’ll enter their email, get verified, and instantly see the real‑time list. No Splash account needed.

Perfect for execs, partners, speakers… basically anyone who doesn’t need to camp out in your inbox.

Salesforce + Splash: A Brand‑New Integration (Coming Soon)

If you’re thinking...

“Wait… didn’t I hear about this already?”  

You’re not imagining things.

We’ve mentioned Splash on the AppExchange before... but this is a brand‑new integration.

Since joining Cvent, we’ve leveled up: more engineers, more support, more Salesforce experts — all rebuilding this integration from the ground up.  

Here’s what’s coming:

Official availability on the Salesforce AppExchange

• Fully vetted and admin‑approved

• Includes duplicate handling, shield encryption, rock‑solid reliability

Flexible, reliable data — powered by custom objects

• Create an event in Splash, get a connected Campaign automatically

• Sync guests your way: new Leads/Contacts or updates only

• Keep your workflows safe with new custom objects built for event and attendee data

Salesforce Flows = simple, powerful automation

• Ready‑to‑use, no‑code flows

• Configure in minutes: update leads, trigger VIP follow‑ups, anything you need

All of this means you finally get a Salesforce integration that’s fast, flexible, and built to scale — without breaking a single workflow.

See you back in the new year for a whole lot more.