It started with canceling large conferences where hundreds or thousands of people would gather in one place. Quickly after, small events with fewer attendees were canceled as well. Now, many of these would-be in-person events are transforming into virtual events.
If event marketers have learned anything since mid-March it’s that things move fast. Okay, okay — maybe we already knew that. But we can agree the last several weeks have certainly reinforced it, right?
While event marketers have scrambled to shift their usual programs into virtual events, many are laser-focused on searching for and mastering a virtual event solution. And yes, that’s critical for running a virtual event program, but there are other priorities that require just as much attention.
One of those is promoting your virtual events. Unfortunately, because of the speed we’re working at today, many event marketers are simply sending a link to the out-of-the-box registration form that comes with whatever virtual event platform they choose.
If I was an emoji user, this is where you’d see the woman with the facepalm.
I know you have to move fast. But you and your events still deserve — and need — quality event promotions that drive registration and attendance. The keyword here is quality. It’s about more than just not using the basic virtual event platform registration link. It’s about creating beautiful, on-brand event promotional materials that can stand out in the currently overcrowded virtual events space.
I can feel the small bit of panic running through your head imagining how much work this could possibly mean. But guess what? It doesn’t have to mean a ton of extra work for you. If you’re scaling your event design with branded templates for your event pages, emails, and more, there’s no need to worry.
So with that, let’s dive into the five must-have ways to promote your virtual events.