Product Pulse: April 2025

What happens when you survey 1,000 marketers about their event experiences?

• It starts with a feeling of curiosity: The average number of events planned per year more than doubled, growing from 14 in 2023 to 29 in 2025 — a 107% increase. A jump like this tells us that events are becoming a larger part of the marketing mix. But why?
• Then, the story starts to unfold. 72% of marketers listed events as their most effective marketing channel. When prospects attend their events, deals close faster… like 20-30+ days faster.
• And then one wonders, “How the heck?” It turns out that companies adopting event-led growth were a whopping 140% more likely than those who didn’t to have an average company growth rate of over 50%.

TLDR: Event-led growth is emerging as a non-negotiable strategy in 2025.

So, what do you do about it?

Splash has you covered with 3 key opportunities.

#1: Benchmark and plan with the 2025 Outlook of Events Report

Ever wonder how your event strategy stacks up against the competition?  

Or maybe you need solid data to champion an event budget for your team?  

Our latest report, the 2025 Outlook of Events Report, is your answer.

We shared a glimpse of the stats above, but bookmark the report for the full rundown.

#2: Future-proof your event strategy at Cvent CONNECT

Mark your calendars because Splash is showing up big at Cvent CONNECT 2025.

CONNECT is the place to meet peers in the world of events, learn from experts across various industries, and up-level your product skills in Splash and Cvent.

We’ll be leading sessions like:

• Creating Chart-Topping Events with Splash: Using data from the top-performing event pages on Splash, we’ll walk you through how to design events that convert visitors into attendees.
• Launching an Event-Led Growth Strategy: Learn how to integrate events seamlessly into your broader marketing efforts to drive customer and pipeline expansion.

When we’re not on stage ourselves, you can catch us attending sessions from industry leaders, like 6sense and Motorola’s "How Top Brands Turn Event Leads into Revenue” workshop. ‍

Browse the full agenda and register for Cvent CONNECT — virtually or in person.

#3: Get certified in the fastest-growing GTM strategy

Over 200 event marketers are already Event-Led Growth certified on LinkedIn.

If you were lucky enough to snag a free enrollment with the code ELG100, now's the perfect time to pay it forward and invite a teammate to level up their skills, too.  

Event-led growth is a team mission.

• Invite your marketing leader to get exec buy-in on the fastest growing go to market motion.
• Invite your marketing ops counterpart to align on conversations about attribution and measurement.
• Invite fellow event marketers to spark conversations on the best way to design a full-funnel event strategy.