Product Pulse: August 2022

This month we have some major news. The kind of news you want to scream from a rooftop.‍

In-person events are back.

That’s not just an empty statement – it’s backed by the events all of you have been hosting in Splash. Check out the recent stats we’ve pulled below.

43% of events hosted on Splash in August have been IRL, 57% virtual.

75% of customers on Splash have hosted 1+ IRL event in August.

Average IRL attendance in 2022 is only 4.2% below 2019.

Whether you’ve made your return to in-person or are planning for it, you should be prepared for the return to on-site management, too.

This month, we’re helping you make on-site super simple using Splash's Host app.

Plus, we're hooking you up with a new Branded Theme that'll have you returning to in-person in style.

Get Attendees Through the Door Fast

Check-in is the first interaction your guests have with your brand on event day. Which is a big deal because it sets the tone for the rest of their experience.

It should be so easy that guests feel compelled to say, “That was so easy.”

I’ve actually heard guests say that exact line after checking in using the Splash Host app. I mean, who wouldn't when the status quo is long lines and everyone fighting over the sign-in sheet?

The Splash Host app offers three check-in options:

1. One-swipe check-in
   All you have to do is search for the guest and swipe right. And voilà. Check-in is done.‍
2. Self check-in with Kiosk Mode
   Guests can check themselves in by entering the email address they used to register. Easy for them, even easier for you.‍
3. Check-in using QR codes
   QR codes included in confirmation emails can be scanned by your team working the door or by guests themselves when Kiosk Mode is enabled.
   

‍Learn more about checking guests in with the Host app

Put a Name to the Face with On-Site Badge Printing

Name tags are important for a few reasons.

1. It saves people like me from an awkward conversation, like when I inevitably focus too much on introducing myself and completely miss your name.
2. For people who want to strike up a conversation and need an opening line like, “Hey Mike, my name is Sabrina.” Saying “Hey [name]” is a simple, yet surprisingly effective way to initiate a connection.
3. Because we’re curious creatures and name tags include information like job title or company. It makes knowing who's in the room incredibly easy.

That’s where badge printing comes into play.

The Splash Host app pairs with badge printing technology to automatically print a name badge once a guest checks-in.

No more preparing name tags the night before, no scrambling to create makeshift tags for walk-ins – all the work is taken care of for you.

Dominate the Door with Teamwork

Even for smaller events, running the door sometimes takes a village:

Check-in

Badge printing

Walk-in registration

VIP entry

The list goes on.

And the list is ultimately the most important thing — or keeping it synced between devices so everyone on the team has a shared source of truth.‍

Here are some clutch ways the Host App helps teams achieve more:

• All check-in activity auto-syncs between devices
• Wifi badge printing allows multiple devices to share the same printer
• All logged in devices get push notifications for checked in guests
• Check-in activity syncs back to Slack and Salesforce to keep non-app users in the know

Bonus: Crew licenses in Splash don’t cost extra.

So you can add as many On-Site Specialists to your Splash team as you need to keep your door running like a Swiss watch.‍

Learn more about dominating the door‍

Integrate Check-in Data with your CRM and MarTech

If you didn’t sync them, did they come?

You’d be shocked by how many event marketers fail to integrate check-in data back to their tech stack.

And the truth is, you can’t measure ROI on RSVPs alone.

By consistently feeding your business systems with check-in results, you can start answering the questions that matter:

• Did event attendees turn into revenue opportunities?
• Are event attendees more likely to make a purchase or renew?
• How does repeat attendance impact buying behavior?

Extremely powerful info that every RevOps person is chomping at the bit to report on — if only they had the check-in data.‍

The takeaway: The Splash Host App automatically syncs check-ins — people and statuses — back to your integrated systems. No manual work required, ever.

‍
Embrace the Return to In-Person with a New Branded Theme

The Embrace Branded Theme is available to all users with a paid Splash plan.‍

We know there are a lot of bases to cover when returning to in-person.  That's why we built the Embrace Branded Theme to cover them for you.

Some highlights include:

• An inline form for easy registration
• A section for helpful on-site information like what to bring and what to expect
• A designated space for travel accommodations
• Pre-designed email templates

If your attendees need some help getting to your event, we've even added a “Convince Your Boss” section to upload helpful resources they can share with their manager.

With this sophisticated design, laying out your in-person programming is easier than ever.

‍Warning: This post includes a huge spoiler alert about the state of events.‍