Product Pulse: March 2025

Published
March 18, 2025
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Company & Product News
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Written by
Perry Piep
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Spring is so close we can actually feel the energy changing — can you?

For us, it’s a time to experiment, get creative, and see what sticks.  

#OverheardOnSplashMarketing usually sounds something like,

  • Would it be crazy if we made the event title THIS...?
  • Why don’t we try switching up the format?
  • What if we just swapped in a different event entirely?

Here are the newest features available in Splash to help put some pep in your step this Spring season.

Simple Tools for Complex, Multi-Session Events

Quick rewind: Back in January, we introduced a powerful new interface for hosting multi-session in-person and virtual events.

It’s the kind of change that makes planning complex events like user conferences, product summits, or internal all-hands that much less intimidating.  

But wait, there’s more.

We just introduced new improvements for both hosts and attendees.

First up, faster session creation.

New sessions now automatically inherit the end time of previous sessions. This is a small but mighty benefit for hosts responsible for creating multiple sessions at a time.

Don't worry, you can still adjust times as needed.

Next, is a big update on the email front.

New dynamic lists for sessions make it easier than ever to send targeted updates to session  guests.

Quick refresher: In Splash, a dynamic list is a living, breathing list of attendees organized by status (like Attending or Checked In). It automatically updates in real time, so your emails are always sent to the right people.

With session dynamic lists, you can now schedule your entire email sequences, from reminders to follow-ups, per session.

  • Think: special announcements per session, reminders about session locations, or follow-ups with session-specific resources.

Select the right status and session from the Recipients tab of an email.

Last up, we added filter tags to the agenda page.  

Remember, the agenda page is where guests browse upcoming sessions and build their schedule.

Filters help guests find their preferred sessions and new filter tags make it clear which filters are applied.

There’s more to come, including better session analytics and a new way for guests to build their agenda directly on the event’s RSVP form.

Showcase Your Brand and Share Your Files

Have you seen Splash Studio’s new backstage experience yet?

The makeover dropped at the top of Q1, and included highlights like:

  • New text and visual overlays
  • On-stage CTAs  
  • And a spotlight feature for guest questions and chats

We’ve got two more updates for you this month.

Introducing logos in the Overlays tab.

Keep your logo front and center at all times — regardless of if you’re screensharing, demoing, or simply speaking.

Just upload your preferred logo(s), choose your logo position, and toggle it on when you’re ready.

Next, give your attendees one simple destination for all event resources.

The new Resources tab (AKA “The Place to Be”) is perfect for storing takeaway slides, help links, and demo request forms.

Simply upload files or add links and when you’re ready, make your resources folder public.

“Spring-Cleaning" Update

Spring cleaning doesn’t just mean organizing that random drawer full of papers in your kitchen. (Just me?).

Here at Splash, we're also getting our tech in check to keep you running smoothly.

First priority: Better account security.

In case you missed it, multi-factor authentication (MFA) is now required for all Splash users.

This adds an extra layer of security to ensure your event and attendee data is protected

Reminder: If you log into Splash through SSO, you don’t need to set this up on your account.

Next up, is a new home for Splash platform updates.

This includes any recent incidents or upcoming maintenance.  

Basically, it’s your answer to the occasional: “Anyone else experiencing this?”  

Subscribe to Splash updates using these quick steps:

  1. Head to Cvent’s status page
  2. Click the user icon in the top right
  3. Enter your email address
  4. Follow the link in the email you receive
  5. Click Edit
  6. Select your data region
  7. From the dropdown, select the Splash Platform

Get Inspired: Made in Splash of the Month

This month, we’re taking inspiration from the innovators in modern real estate technology, VTS.

Their VTS Accelerate page features:  

  • A sizzle reel front and center: Our research shows that the best-converting landing pages include images of people. And what’s even better than an image? Real footage of real attendees enjoying a real event.
  • A top-tier speaker block: Complete with unified black-and-white headshots and logos, this speaker block shines. Kudos to the featured speaker at the top — don’t be afraid to mix and match speaker layouts from our block library!
  • Incredible use of essential event blocks: Scroll through the page, and you’ll find answers to the most important attendee questions like, “Who? What? When? Where?” VTS makes our venue block, sponsor block, and countdown block their own with custom fonts and colors.

How Splash uses Splash: On-Demand Events

Straight from the brains of the Splash marketing team comes this month’s “How Splash Uses Splash” tip:

Converting live webinars into on-demand showcases.

If you enrolled in our Event-Led Growth Masterclass & Certification, then you learned that on-demand sign-ups and views account for up to 40% of our webinar performance here at Splash.

Do you want to leave 40% of the impact on the table?

To quote Dr. Evil — How about no?

That’s why we’re dropping a how-to for keeping your Splash virtual events evergreen, meaning:

  • Your same event page can continue to collect on-demand sign-ups
  • You’ll have a record of every on-demand view
  • Live attendees can easily access the recording
  • You can tie on-demand revenue to your programs
Written by
Perry Piep
Perry Piep is a Product Marketing Manager at Splash. As a former field marketer (and one of Splash's first customers, ever), Perry brings years of experience organizing national conferences, happy hours, tech talks, and everything in between. Currently, she is passionate about educating Splash's customers on the latest updates through content creation and her recurring webinar series, "Build It & They Will Come." When she's not on the mic, she enjoys sketching fellow commuters on the subway and relaxing at a local coffee shop.

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