On top of getting help from the sales team in areas they know best in, you also want to be careful in how your offer up your own expertise to them. Don’t try to push decisions in any certain direction or take complete control of the event’s reins.
Instead, present to sales the options and ideas that you’ve seen work well. Sit down with them and provide guidance on the experience you think you should create based on the targets you want to show up.
As marketers today, one of our core responsibilities is to support our sales counterparts in their quest in drive revenue. When planning your next event, remember Craig’s rule: change your sales collaboration approach from “here’s a marketing event, I need your help with it,” to “marketing is going to help you throw a sales event.”