We’ve all been there. We have a great idea for an event and planned it perfectly, but when it comes to getting the right people in the room, we just can’t get our sales team to help. Maybe they don’t like the idea or they just don’t see how filling your event is their problem.
The bottom line: events don’t work if you don’t work with your sales team.
So how do you get sales engaged and put on a great event that drives revenue together? We caught up with a personal hero of mine, Craig Rosenberg, Co-Founder of TOPO, who dropped the harsh reality on us, as he always does.
What's his big takeaway? To get sales involved, you have to make the event about them, not about marketing. Here's how: