A lot of times, the person who is throwing an event or constructing an experience THINKS that the audience is just going to get it. They assume that whatever they created will translate perfectly.
David Korins calls this the "Audience Barometer."
Event marketers often fail at this. An example of a wonky Audience Barometer: an architecture firm, hired by a restaurant, that doesn’t pay attention to lighting or angles, and eventually causes the restaurant to shut down (this really happened). Yikes. What went wrong? The architecture firm glossed over the actual patron experience.
To keep his own Audience Barometer sharp, David Korins iterates on the 5 senses. A self-proclaimed “science guy,” he knows there’s something real behind the art of design and fengshui. Engaging senses and bringing life to events emotionally attaches people to brands and experiences, a powerful tool in today’s marketing climate.
Uncover his secrets for designing out-of-this-world experiences from his talk at Mastermind, our yearly, full-day, immersive workshop. Check it out: