It’s not a surprising fact, but it’s one that plagues all organizations: the number one challenge when aligning sales and marketing is communication.
Here at Splash, we know events are a team sport. There are a lot of moving parts, and throwing a great event that drives positive ROI requires the participation and the coordination of your entire organization.
Events move quickly and there are so many little details to be mindful of. Sometimes communicating and collaborating with our teams takes a backseat to everything else that has to happen.
But when cross-departmental communication gets put on the back burner, your colleagues are less engaged in the event and its success, which can compromise your entire program and the reason you’re doing it in the first place -- to drive business.
That’s why we’re now integrated with Slack, the fastest-growing team messaging app in the world. The Splash + Slack integration closes the gap between you and the rest of your organization, enabling event marketers to do the two things that help them do their job better: communication and collaboration.