It’s not a surprising fact, but it’s one that plagues all organizations: the number one challenge when aligning sales and marketing is communication.
Here at Splash, we know events are a team sport. There are a lot of moving parts, and throwing a great event that drives positive ROI requires the participation and the coordination of your entire organization.
Events move quickly and there are so many little details to be mindful of. Sometimes communicating and collaborating with our teams takes a backseat to everything else that has to happen.
But when cross-departmental communication gets put on the back burner, your colleagues are less engaged in the event and its success, which can compromise your entire program and the reason you’re doing it in the first place -- to drive business.
That’s why we’re now integrated with Slack, the fastest-growing team messaging app in the world. The Splash + Slack integration closes the gap between you and the rest of your organization, enabling event marketers to do the two things that help them do their job better: communication and collaboration.
Without collaboration, even the best events fail.
This powerful integration enables automatic notifications to your entire team about event activity (RSVPs, check-ins, survey answers, and more) so you can engage your team every step of the way. And with real-time notifications, your team can comment, celebrate, and collaborate -- all in real time.
Think of all the time you’ll save when you don’t have to manually update your team about the progress of your event. With the Splash and Slack integration, messages about key prospects are posted to Slack immediately — eliminating the need to export and report.
With real-time event data automatically informing your team on the status of their prospects and customers, they’re empowered to take action and make better and smarter decisions -- before, during, and after the event.
The Splash x Slack integration was a real game-changer during our annual fundraising event. My team was able to see in real-time how many tickets we were selling so that we could benchmark against our goals for the event.
Your team will thank you for the instant notifications that enable them to spend more time doing what they do best: prioritizing and engaging with their most valuable contacts.
A few ways our customers are already seeing the Slack integration help:
• Before the event: your sales team can be notified with instant event notifications when their prospects have registered. Then, they can subsequently reach out with a personal note.
• On the day of the event: your sales team can be notified the second a new guest is checked-in. Then, they can greet them at the door -- and maybe even leverage data they got from Slack to bring them their favorite drink.
In just a few minutes, anyone can set up an integration at the event- or organization- level.
Want to learn more? Talk to a Splash expert or get more details on setting up the integration.
Splash's fourth ever employee, Zach's been giving Splash users the tools to be great since 2013. It's his job to ensure every client that logs into our platforms emerges feeling confident they can make their events extraordinary. Not to date himself, but his favorite movie is Dumb and Dumber (1994); he also uses The Plaza Hotel as the location on every one of his Splash pages.
