The ability to create on-brand, engaging experiences. Events are an opportunity to bring your brand to life for an audience. As the virtual events space gets more saturated, it’s even more crucial to stand out from the crowd and show your virtual event’s value.
One of the easiest ways to do this is by creating branded event pages and other promotional materials familiar to your audience. Now is not the time to only use the plain, out-of-the-box registration link that usually comes with webinar platforms.
The ability to integrate with your other business systems. A webinar is one of the most effective marketing activities for generating leads, so it’s critical that you capture those leads and act on them — without a lot of tedious, manual effort.
A webinar platform alone may gather attendee information through a registration form, but where does it go? Unless you manually export the list and upload it into your marketing automation and CRM systems, those names aren’t going anywhere.
The ability to provide data visibility to your internal teams. When you integrate with other business systems, your attendee data updates as often as your systems sync with each other. With this access to this data, your internal teams — like sales and customer service — can send more meaningful and customized communications to prospects and customers.
The ability to ensure consistency between in-person and virtual events. If you’re like every other event marketer, you’re optimistic that in-person events will return at some point with a vengeance. When they do, you need to ensure that everything you’re doing today with virtual events aligns with your future in-person events.
This is why it’s important to have one robust solution that connects all of your marketing tech stack. You don’t want to lose out on all the data from your virtual events by keeping your virtual events platform separate from your event marketing platform. Just because your venues are changing today doesn’t mean your sales funnel is meaningless.
The ability to scale your webinar programs. While some companies are outright canceling their in-person events today, many are looking to replace them with virtual events. This means that the number of events hosted by many companies isn’t simply decreasing. Events still need to be scaled so different internal groups can run webinars and other virtual events.