3. Give them event details that feel real.
What you're gonna wanna do is really bring this event to life. Give it a title. Make it feel like an event. Don't forget, an event has a date, it has a time. That's what an event has. It has specifics, and details, and logistics already baked in.
Even if those are TBD, don't make them TBD, give at least work in progress text. Then what you wanna do is outline the when and the where of the event. If it's a cool venue, take pictures of the venue, throw that right on the one-sheet. Again, you wanna make this feel very real.
Who is going to be at this event? You wanna brag here. You're gonna have celebrities, VIPs, influencers, press, clients, prospects. You might even go as far as to list all of the different titles of the people who will be attending, or maybe even attendees from previous events is a great place to put here. You really wanna brag about your audience or at least your target audience.
You wanna get people excited about this event. Don't forget, they need to fall in love with this event in order to partner with you on it.
4. Tell them what's in it for them.
Lastly, outline the benefits that they're gonna get. Are they going to get access to the list after the event, VIP tickets? Are they gonna get inclusion in pre and post-event promotion? Are they gonna get logos on the website? What are they going to get by partnering with you on this event?
You wanna list out all those things on a one-sheet, not a deck. A one-sheet is one sheet. If you can put this in a one-sheet and put it in somebody's inbox, even, copy and paste it into the email, you're gonna find that you're gonna have a much higher hit rate. Again, you're gonna send that one-sheet after that first phone call.