This is the last article in a series about hybrid events and what they mean for the future of event marketing. If you missed it, check out the first article about why hybrid events are a must-have for your event strategy and the second on hybrid events best practices. Ready to build your hybrid event now? Follow the how-to guide.
The unknown can be a scary thing. I don’t know about you, but there are few things that freak me out more than not knowing how to handle a new situation.
It feels like a decade ago, but think back to when the pandemic first canceled all in-person events. Having to learn everything we could about virtual events and implement them seemed like an impossible task some days.
But true to form, all the marketers I know not only got through — they straight up rocked the change. So we should all breathe a little more easily knowing that something else we’re not super familiar with is going to pop up quickly here.
I’m talking about hybrid events, of course. Before the pandemic, hybrid events were not that common, at least universally speaking. But for the foreseeable future, they won’t just be common. They’ll be necessary. (And if you’re still not sold on this, check out all the benefits of hybrid events.)
Since most of us are likely to host a hybrid event at some point, we need to talk about an important topic: hybrid event challenges. Although they have their own challenges (that you may have not dealt with yet), I think you’ll find that you can easily overcome all of them.