This is the first article in a series about hybrid events and what they mean for the future of event marketing. We’ll talk about it all in this series: overcoming hybrid event challenges, best practices for content, technology considerations, and what you can do now to prepare. Ready to build your hybrid event now? Follow the how-to guide.
Las Vegas is open for events. According to the latest announcement coming out of Sin City, venues can host up to 1,000 attendees — with restrictions, of course.
I must admit: When I read this news, my first thought was, Is anyone even ready to go back to in-person events yet? Sure, we’re all ready to get back to a place where handshakes are acceptable and sharing stories over cocktails isn’t dangerous. But more than that, are we actually prepared, as marketers, to host events that our audiences are willing to attend in person?
If you can answer yes to that last question, bravo. You’re in the lead. Most event marketers I’ve talked to recently aren’t quite there yet.
The biggest thing preventing them from committing to the return of in person? The lack of a hybrid event strategy, which many (myself included) believe will be critical not just for the inevitable return of in-person events, but for the long-term future of event marketing.