Picture this: you’re at an event and there are trash cans overflowing with one-use cups, loads of unnecessary paper collateral at every turn and buckets of unused food being tossed in the trash. You’ve probably got a bad taste in your mouth associated with the event host’s brand, right? Overflowing trash cans, unnecessary paper and wasted food not only reflect poor planning on the event organizer, but prove to attendees that being an environmentally responsible brand is low on the priority list.
More than ever before, companies are investing in sustainability. Smart companies know that the effort associated with “going green” isn’t just a temporary campaign to score some good press coverage, but instead a permanent movement. While social media and PR programs give your brand the leg up it needs to start showcasing the move to sustainable future, events are where your dedication is tested.
We get it. Events are stressful enough, and the thought of changing up your process is scary; but the end results are worth it for you, your brand and the health of the environment.