Product Pulse: March 2024

This month features improvements to event touchpoints and bulk actions like guest list imports and bidirectional syncs.

Plus, we’re inviting you to recap the biggest Splash releases of Q1 with us.

Read on to learn everything that’s new at Splash this month.

View the Attendee Journey with Improved Screenshots on Touchpoints

Splash allows you to brand and customize every touchpoint of the attendee journey.

Each of these touchpoints are conveniently located in the home base of your event –– the Event Overview.

With just a quick glance, each touchpoint provides a snapshot of the attendee experience for your event.

We don’t take the importance of this lightly.

Over the last month, we’ve been improving these touchpoints so they accurately reflect your event’s current design and content.

We also improved the time it takes to generate touchpoints so you don’t experience any delays.

Import and Sync Data Faster Thanks to Contact Upgrades

Recently, we made some backend updates to improve contact-related actions.

I’ll spare you the technical details on this one (because I’m not an engineer) and get straight to what this update means for you.

Now, you’ll experience:

• Faster CSV imports in guest lists
• More efficient RSVP processing
• Quicker interactions with bidirectional integrations like Salesforce and Marketo

Ultimately, it’ll make your work in Splash smoother and more efficient.

Coming Soon: Anonymize Data in Guest Lists and Reporting

Many companies are required to follow global data compliance laws and strict privacy regulations.

In response, we’ve been building a tool for teams to follow standard best practices for data compliance, right in Splash.

Our new data anonymization tool allows you to alter guest list data so that attendee records can’t be identified by anyone on your team or any other party.

Here’s how the tool works:

• You can anonymize guest list data – in bulk – across multiple Splash events.
• It’s completely DIY. No integrations or custom workflows via the API are required.
• It makes guest list records unrecognizable. It doesn’t delete any guest data and won’t impact any of your event-level or account reporting,

If you’re interested in checking out the data anonymization tool, ask your CSM to apply to the beta program.

Learn How to Ramp Up Your Repeatable Programs in Splash

93% of companies using event-led growth are meeting their revenue goals.

How are they doing it? By redefining their approach to events and leaning into repeatable event programs.

Our team put together the latest best practices for creating successful repeatable programs in Splash, including how to:

• Save hours designing, testing, and scheduling emails with our improved theme-level Email Sender
• Predict, influence, and master the art of attendance with Attendance Insights — the industry’s first ever predictive AI tool
• Give your post-event content a makeover with the new Memo Branded Theme
• Improve RSVP conversion rates using the top techniques from our 2024 design report

…and more.

Watch them in action

In the Press: Splash was Named a Visionary in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

We’re happy to announce that Splash was one of only 13 event technology platforms to place in Gartner’s Magic Quadrant.

Companies that placed on this list were evaluated with an executive briefing, a product demo, and customer interviews.

With the recent release of the industry’s first predictive AI tool, Attendance Insights, and more innovative solutions on the horizon, we’re honored to be recognized for the work we’re doing to support the evolving needs of event marketers.

Learn more