Since March, there’s one thing I’ve talked about more than being bored in the house and in the house bored: shifting in-person events to virtual.
As a former full-time conference event planner, witnessing the cancellation of all in-person events was worrisome. As a current demand generation manager, my plans for 2020 were upended. Like so many other companies, we relied on in-person events for lead generation. So what did we do? The only thing we could: quickly shift to virtual and digital strategies to meet our numbers.
In this shift, a question we get often is: How do I decide which event technology to use for each event?
In-person events are not one-size-fits-all, and that is even truer for virtual events — especially during a pandemic. There’s a lot of conversation about what makes virtual events stand out, but it’s more important to meet attendees where they are.
At Splash, I’m using a simple three-step process to build virtual events that work. First, we define our virtual event goals. Second, we determine the event type and format based on those goals. And finally, we choose the technologies (that are already in our toolbox) that make the most sense.
Take a look at these example use cases to see how pivoting from in-person to virtual can be quick and easy.