Marketing in 2020 has had its fair share of ups and downs. But pros are turning the downs rightside up with creativity, adaptability, and data-driven tours de force. The event ingenuity we’ve seen since March has given us a lot to celebrate — and a lot to build.
To build the right features, we needed to understand the tools marketers adopted first in a virtual event landscape. A key, go-to tool in that tech stack? Zoom.
It's everywhere. In a world of social distancing, Zoom is basically synonymous with video conferencing. We’ve come to rely on Zoom for everything from personal happy hours to business events. It brings people together. For event marketers, that’s step one.
But our community reminded us that successful event programs require a second step: ensuring virtual guest experiences are engaging, adaptable, and translate into measurable business impact.
Enter Splash + Zoom.
We’re bringing the power of Zoom to the leading event marketing platform. Learn all about this powerful duo by watching our Splash + Zoom launch event, now available on demand.
Hear from our Product team, and from users like you, about how to:
Join us for what's next in event marketing technology!
It’s not that virtual events look boring … but they’re starting to blend together. Multiple URLs to track, confusing calendar invites, and third-party video conferencing downloads don’t leave guests feeling inspired.
We know the best events have gorgeous promotional materials (think event pages, emails, and share cards) that uphold brand guidelines and stick to a creative theme, in addition to featuring a reliable Zoom live stream.
With Splash + Zoom, you can build comprehensive, on-brand virtual programs:
One URL for your registration page, live event, and post-event experience — plus branded event marketing emails, registration forms, and share cards — is ushering in the next generation of virtual events. Don’t miss it.
Of course, enticing guests to your event is only part of the puzzle. The most performance-oriented program owners also collect valuable data that they can act on, improving conversions and fueling follow-up activities.
With Splash + Zoom, you can make data a key part of your virtual program strategy:
Acting on event data, like curating follow-up emails based on attendee behavior, empowers you to run more engaging events, set the most compelling agendas, and ensure you constantly exceed guest expectations.
Don’t miss out on powerful event data to prove your virtual programs' ROI. Unleash the power of Splash’s integration with Zoom to transform generic events into impact-first virtual marketing programs.
The best part about building successful virtual event programs with Zoom? Running them again. And again.
Integrate Splash + Zoom to save time and run virtual events that convert:
Repeatable, scalable events are used in marketing, recruiting, partnerships, sales, employee engagement, customer communities, and beyond. They impact far more people than single tentpole events, and can capture more than 50% of total event spend in the enterprise. It’s time to do them justice online.
Rediscover your genius. Build immersive, repeatable virtual events to get results over and over. Automate webinar creation and connect your tech — then, take back your time to focus on what really matters.
Virtual events are giving us all an opportunity to approach our jobs differently. Why not take advantage of this moment in time to take Zoom events to the next level? Avoid the common mistakes most marketers are making with Zoom, and add Splash to your stack.
No more clunky desktop apps. No missing streaming links. No lost data. Go beyond the status quo to reveal your brand and uncover event insights with Splash.
