Marketing in 2020 has had its fair share of ups and downs. But pros are turning the downs rightside up with creativity, adaptability, and data-driven tours de force. The event ingenuity we’ve seen since March has given us a lot to celebrate — and a lot to build.
To build the right features, we needed to understand the tools marketers adopted first in a virtual event landscape. A key, go-to tool in that tech stack? Zoom.
It's everywhere. In a world of social distancing, Zoom is basically synonymous with video conferencing. We’ve come to rely on Zoom for everything from personal happy hours to business events. It brings people together. For event marketers, that’s step one.
But our community reminded us that successful event programs require a second step: ensuring virtual guest experiences are engaging, adaptable, and translate into measurable business impact.
Enter Splash + Zoom.
We’re bringing the power of Zoom to the leading event marketing platform. Register now to learn all about the launch at our September 24 event.