This one is my favorite because it is something we’ve never done before in the world of live events. As event marketers, we’re responsible for creating experiences that create human connection. However, we’re not actually creating those connections ourselves — we’re relying on the fact that our guests are excited to grow their networks and will come to the event ready to swap business cards.
This is not something we can replicate in a virtual setting. Sure, you can leverage Zoom breakout rooms and a slew of other virtual tools to drive peer-to-peer chatter, but nothing compares to the serendipitous, “meet-cute” moments live events create.
So, we have to be the facilitators of the meet-cute. Disclaimer: This requires some serious homework and a deep understanding of your audience.
People attend events to learn something new. That doesn’t just mean learning from the speakers and programmed content. It means finding like-minded individuals with whom they can create lasting professional relationships.
Following the event, take a hard look at your attendee list. Think back to who raised the most questions, expressed the most excitement, or even reached out and asked for more ways to get involved. Look for similarities between those guests like company size, industry, and job role (you wouldn’t want to pair a specialist with an executive). Once you identify a couple, reach out to both in a simple, concise way. Feel free to copy and paste this: