Product Pulse: December 2024

2025 is all about getting flexible.

But we’re not talking warrior one or downward dog.

Up until now, Splash has been ALL IN on single-session events.

Think: Repeatable, one-day experiences, with one registration path.

But things are changing for marketers:

• Their audiences are demanding more personalized content.
• They’re embracing agility so they can pivot on the fly.
• And they’re being given fewer tools to get more jobs done.

Beginning in the new year, Splash’s simple, powerful tools will support multi-session events — whether in-person or virtual.

Let’s take a closer look.

Multi-Session, In-Person Event Makeover

Coming in January 2025, you can create multi-session events with a few quick steps.

From the create flow, simply select how your guests will attend.

Then, answer: “Is your event multi-session?”

Choose any Splash theme for your event.

Yup, your favorite themes can do it all:

Single session, multi-session, virtual, in-person —  no problem.

🤸That’s what we mean by flexible. 🤸

For Hosts

Create or import your sessions in the Sessions Manager.

The details are up to you:

• Location, session capacity, speakers, registration type, and more.

When you’re on-site, use the Splash Host App to check guests into individual sessions.

You'll have a complete record of attendance for every session, just like you would for any Splash event.

And let’s be real, who doesn’t love one-swipe check-in?

For Guests

Sessions enable guests to personalize their event journey.

After registering for the event, they can begin building their agendas.

No downloads, log-ins, or random clunkiness.

From the agenda page, guests can:

• Browse and filter sessions based on any set criteria
• Register for available sessions
• Add sessions to their calendars

At a live, in-person event:

A guest’s QR code, found in their confirmation email, will allow them to check in to any registered sessions.

At a virtual, multi-session event:

A guest will check in on their own, using their personal access link.

In this one clean and simple destination, guests can join and explore virtual sessions with total freedom.

Your 2025 Playbook

One toolkit for all your events means:

‍One consistent experience for guests attending events and hosts managing them.‍

We call that a win-win.

As for your event playbook?

Sessions unlocks a whole new level of personalization for your events:

• Ditch a one-size-fits-all webinar title, and run smaller, virtual sessions catered to specific personas or topics.

• Give your in-person audience opportunities to connect in smaller groups. Think product circles for user conferences, departmental sessions for in-person offsites — you name it.

• Pro tip: Use your audience’s answers to custom questions, like “What’s your biggest challenge right now?” or “What’s one action item you want to walk away with” to develop your session content.

Get Inspired: Made in Splash of the Month

This month, we’re taking inspiration from Media.Monk’s “Get Real with AI” event at Google’s Stockholm HQ.‍

We love a waitlist because:

• It creates the feeling of exclusivity for guests
• It gives hosts that extra level of control over who gets in
• It allows you to tailor messages for waitlist, approved, and “rejected” guests

On the design side, we're into the bold imagery (just check out that share card) and the sense of movement their animated logo brings to the page.

‍PLUG ALERT: You can now submit your team’s Splash pages to be featured on Made in Splash.

How Splash uses Splash: Slack Integration for VIP Dinners

Straight from the brains of the Splash marketing team comes this month’s “How Splash Uses Splash” tip:

‍Splash’s Slack Integration for VIP Dinners.‍

It’s no secret that Slack is one of the most mission critical event integrations.

It brings real-time event updates into your team’s daily workflow. Here at Splash, it’s been monumental in creating a team culture that believes in the power of events.

Let’s look at a unique use case:

Here at Splash we run VIP dinners for key contacts in late-stages of the Splash buying journey.

We use an “apply to attend model” to ensure that every (precious) seat is filled.

How it works:

• We set up a waitlist on the event page
• Monitor waitlist registrants in a shared Slack channel with our AEs
• Discuss approval details right in Slack threads
• Trigger confirmations on a guest-by-guest basis

Take a look.