Product Pulse: February 2024

Published
February 28, 2024
Last Updated
Category
Company & Product News
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Written by
Sabrina Suffridge
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From closed captioning in Splash Studio to email scheduling on Themes, this month’s features keep your events accessible and your emails sending on time.

Plus, we’re sharing how you can maximize attendance with our first AI release.

Read on to learn everything that’s new at Splash this month.

Host Accessible Events Everyone Can Enjoy with Closed Captioning

Accessible events create an inclusive environment for all your attendees.

And with virtual events often being the first event experience buyers have with your brand, we wanted to make sure everyone feels included from the beginning.

Which is why we added closed captioning to Splash Studio events.

To turn on closed captioning, click Virtual Event Page > Embed Options and toggle the Closed Captioning setting.

When attendees join, they’ll have the option to turn closed captions on or off. When the setting is on, captions will auto-generate in English.

Note: Closed captioning is not available for on-demand replays at this time.

Learn more about hosting virtual events with Splash Studio.

Never Miss a Reminder Email with Email Scheduling on Themes

Email scheduling is a huge time saver.

But it still requires you to manually review and schedule every individual email for every event.

Now, you can schedule your emails one time — for all your future events.

Here’s how it works:

  1. Schedule a sequence of emails on a specific Theme, including invitations, reminders, follow-ups, and surveys.
  2. Apply this sequence to every new event created from that Theme.

Our team put it to the test and it only took 54 seconds to update and schedule all our emails for our biweekly webinar series Meet Splash.

In just under a minute, we saved several hours a year spent designing, testing, assigning send lists, etc.

Plus, it eliminates the likelihood of us ever missing a send.

Learn more about scheduling emails on Themes in our Help Center guide.

Take the Guesswork Out of Attendance with Attendance Insights

One of the best parts of being in business so long is that we have a rich database of insights from companies all around the world that use event-led growth.

So, for our first AI release, we trained our machine learning model on thousands of events to make sense of those insights.

The result:

  • Attendance predictions that help you plan better and spot problems before they happen.
  • Data-backed insights on ways you can use Splash to improve your expected turnout.

In case you missed the launch event, you can catch Attendance Insights in action below.

Attendance Insights is available for you to begin using today. You can find it in the Analytics tab of any upcoming event.

Looking for more AI resources? Check out our AI hub.

Don’t Sweat the New Email Spam Standards – We’ve got you covered

Starting February 2024, Google and Yahoo implemented enhanced email authentication requirements for all bulk senders.

This is important because many of our customers send several hundreds or thousands of emails each month from the Splash platform.

We’ve already taken the necessary steps and contacted customers who need to review the SPF, DKIM, or DMARC authentication for their custom domains.

If you send emails from Splash and weren’t contacted, you’re all set.

If you have any questions about setting up custom domains, check out our Help Center articles for sending emails from your own domain and changing the address your emails are sent from.

Ever wonder how we use Splash to run our own repeatable event programs? We’ll show you.
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Written by
Sabrina Suffridge
Sabrina joined Splash in 2017 with a mission to help customers maximize their use of the product. After spending years building her expertise and learning the challenges event marketers face, she moved to the marketing team to share her knowledge with the rest of the industry. Today, her passion lies in creating educational content focused on amplifying the voices of experts within the event marketing community. When she’s not battling writer’s block, you can find her checking out local coffee shops, trying to beat her yearly Goodreads goal, or researching her next trip.

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