It’s 2023 and we’re hitting the ground running.
This month, we’re helping marketers understand their audience better and hooking up admins with tools to manage their teams more efficiently.
Plus, our Salesforce integration is moving to the Salesforce AppExchange. We’re sharing what you should know as we get closer to the official launch.
Calling all Admins! Start your year off right with tools to better organize and manage your Splash team.
Here’s what’s new in Team Manager:
Use the multi-select option to remove multiple users at once or edit multiple user roles in bulk. The Import button was also relocated to the top of the user list for more convenient uploading.
Admins can narrow down their user list by viewing 20, 50, or 100 team members on a page at a time.
Built-in filters allow Admins to organize user lists by Activity Status (active or pending), Groups, Last Login, Date Added, License Types, and Roles.
We’re bringing License Types to the top of your user list so you know how many seats are filled on your team.
Learn more about managing your team on Splash
A tracking pixel is an HTML code snippet placed on a website to collect visitor interactions.
Pixels track actions like how many people landed on your page, how many people opened the RSVP form, and how many people completed or abandoned the form.
Tracking these actions allows you to better understand the behavior of your attendees. And once you understand behavior, you'll be better equipped to plan, optimize, and measure event success.
Now, you can set up tracking pixels directly in Splash.
Inside your event’s Analytics tab, you'll find a list of the most popular tracking pixel providers:
Select your provider and then plug in your Tracking Pixel ID. Simple as that!
Learn more about setting up tracking pixels in Splash.
Now, more than ever, marketers are being asked to prove ROI.
But most of us struggle with how to do it.
Here's our not-so-secret secret: we connect all of our event data to Salesforce.
Another not-so-secret secret: We've been hard at work behind the scenes building a new and improved integration via Salesforce's AppExchange.
The integration will:
...and more.
We'll be sharing more details as we get closer to launch, but in the meantime we'll leave you with these key benefits:
Salesforce Admins and Marketing Ops team members will breeze through setup using their existing rules in the place they know best. And event organizers will breathe a sigh of relief knowing events automatically sync without any technical work needed on their part.
This one will be appreciated by the security teams out there working hard to keep data protected. The integration was required to pass a rigorous security vetting process by Salesforce for approval.
Events and registrants automatically sync to Salesforce so you can track pipeline influenced and opportunities generated across your programs.
Note: If you have an existing Salesforce integration, no action is required. We’ll be in touch with next steps.
Be on the lookout for more details in the coming weeks.
