Product Pulse: November 2024

Published
November 20, 2024
Last Updated
Category
Company & Product News
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Written by
Perry Piep
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This month, we’ve got a pulse on the latest virtual tools for marketers.

✨ The biggest upgrade to Splash Studio is here. ✨

Let’s backtrack for a sec.

We analyzed thousands of Splash events hosted between 2023 and 2024, and the fact is:

Virtual events are growing.

The numbers:

  • Frequency is up 6%
  • Registration is up 10%
  • Attendance is up 9%

Our guess why?

  • Virtual events are cost effective.
  • They’re great at casting a wide net at the top of the funnel.
  • And with the right tech, they’re easy to replicate.

Let’s explore what’s new.

Go Live with Confidence: New Splash Studio Backstage

Quick refresher:

  • Splash Studio is our built-in streaming and engagement platform
  • Backstage is where hosts and presenters prep for the big day and go live

Elevate Your Event With Custom Overlays

Overlays are the key to transforming your webinar into a newsroom style production.

You can now use text overlays to:

  • Highlight upcoming segments
  • Summarize main points
  • Draw attention to stats, and so much more

Visual overlays add that extra element of customization.

Upload images when you want to:

  • Display a webinar agenda
  • Hold for intermission
  • Provide housekeeping tips

Call Attention to Your CTAs

Something those old-school infomercials really got right?

They made sure their “buy now” phone number was impossible to miss.

With Splash Studio’s new CTAs feature, you can display a pop-up link on screen —

Think: a demo request or event survey.

Spotlight Audience Chat and Q&A

The best way to make your audience heard is to put their engagement front and center.

You can now display audience chats and questions on-stage, so everybody can see what you’re referencing

It’s a win-win: you build trust AND help your audience follow along.

And there’s more improvements where that came from, like a newly refreshed interface for hosts and attendees.

Get Inspired: Made in Splash of the Month

This month, we’re taking inspiration from Pando's Horizon summit: a 2-day, 12 session virtual gathering for HR pros.

What we love:

The killer use of Splash’s virtual sessions, including:

  • A branded agenda page for easy access to sessions
  • Simple virtual check-in experience
  • On-demand sessions available for anytime replays

Their email game is unparalleled, too.

Check out that stunning reminder email, highlighting a few sessions, and follow-up email with a link to view all the sessions on-demand.

Beautifully branded, easy to access, virtual sessions?

Not a trifecta most marketers are used to.

Learn more about virtual sessions on Splash.

How Splash Uses Splash: Theme-Level Email Scheduling

Straight from the brains of the Splash marketing team comes this month’s “How Splash Uses Splash” tip:

Theme-level email scheduling.

How does a busy product marketing team host a webinar every 2 weeks, year in and year out?

By automating every email.

How it works:

  1. On your theme, create a series of invites, reminders, and follow ups
  2. Choose your quick list, like Attending or Checked-In, and scheduled send time for each
  3. Toggle to apply the email sequence to all events using that theme

Then, it’s as easy as creating a page and reviewing the scheduled emails.

Maximize your professional ROI with The Event-Led Growth Masterclass & Certification.
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Written by
Perry Piep
Perry Piep is a Product Marketing Manager at Splash. As a former field marketer (and one of Splash's first customers, ever), Perry brings years of experience organizing national conferences, happy hours, tech talks, and everything in between. Currently, she is passionate about educating Splash's customers on the latest updates through content creation and her recurring webinar series, "Build It & They Will Come." When she's not on the mic, she enjoys sketching fellow commuters on the subway and relaxing at a local coffee shop.

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