Just when you thought you were out, they pulled you back in!
Yep, we’re talking about virtual events (again). Turns out they aren’t going anywhere — and neither are revenue goals.
That’s why October’s release is about reviving your virtual event programming.
More specifically, proven ways Splash can help you revitalize virtual strategy and produce better results for your sales team.
On deck this month is a cohesive package of features for delivering a successful event campaign tailored to a virtual audience. (In fact, we even created a guide for how to execute this exact use case.)
Get a jumpstart on the quarter ahead and check out Splash's October release tour!
Get results for your sales team with the Revival Branded Theme↓. Great for any virtual event, Revive comes loaded with email templates for engaging prospects and content blocks that help tell the story of a curated experience.
You can use Splash + Zoom↓for pretty much any virtual format. So, we created a collection of resources — including a video and use-case matrix — to help you choose the solution best suited for your program.
In Splash's Virtual Event Page, you can use a Dual Embed↓to pair your streaming tech with an audience engagement platform. This allows you to arrange two virtual embeds — like Zoom and Slido — the way you like for optimal interactivity.
By using Splash with your B2B Gift-Sending↓platform, you can send guests virtual experience kits that help recreate the magic of IRL. In-home cocktail tasting, hors d'oeuvres via DoorDash, and serendipitous swag bags are just the start of what's possible.
The most effective event comms are highly personalized. With Quick Lists, custom lists, and contact tagging, it's easy for event marketers to send Targeted Emails↓to their customers and prospects.
The Revival Branded Theme is available to all users with a paid Splash plan.
Sales people love events because they can use their charm to woo prospects and close deals.
So, when a field event takes place virtually, event marketers dig deep in their bag of tricks to recreate that sense of shared serendipity.
The Revival Branded theme is for both business and pleasure.
This theme features a progression of content blocks that neatly tell the story of your virtual event.
Revival starts with a section to introduce your host/curator, a triple image block to call out exciting moments, and dedicated sections for describing your experiential kit and rules for engaging from home.
Under the hood, Revival all business.
It comes loaded with a full set of email templates for messaging attendees based on how they engaged and their level of buying interest.
This allows you to quickly craft personalized messages to sales prospects by deal stage and status, and schedule your emails to go out while your event is still top of mind.
Next time you create an event, you'll see Revival in the Recommended tab. You can also start using it today by simply clicking here.
Revival Branded Theme
Next time you create an event, you'll see Revival in the Recommended tab. You can also start using it today by simply clicking here.
The Zoom webinar integration and Virtual Event Page are available to all users with a paid Splash plan.
The surest way to revive your virtual programming is to create a memorable experience.
Problem is the Zoom meeting used at your family reunion looks exactly the same as the webinar you hosted at your Fortune 500 company.
But what if you could combine Zoom's ease of use with the design and data capabilities of Splash?
Spoiler alert: You can.
Using Splash Virtual Event Page, any Zoom webinar or meeting can be fully designed and branded — transforming the status quo into the immersive and exciting.
With Splash, you have full design control over your Zoom event's countdown screen, check-in screen, and live streaming experience.
Plus, every guest that joins your event is automatically checked in in your Splash guest list, which auto syncs to your connected CRM or MAP.
It's a beautiful thing, and best of all it takes just a few minutes to set up.
Check out this quick video to find out the Splash + Zoom option that's best for your team.
Splash + Zoom
Check out the Virtual Event Page guide to learn how to host Zoom webinars and meetings in Splash.
The Virtual Event Page is available to all users with a paid Splash plan.
The Virtual Event Page makes it really easy to set up a unique and branded destination for your virtual events.
And with dual embed functionality, you're truly able to double down on audience engagement.
How it works:
In the above example, the Splash team is using a dual embed in Virtual Event page with a Zoom webinar for streaming and Pigeonhole Live for attendee engagement.
Dual Embed in Virtual Event Page
Learn more about the streaming and engagement platforms that can be embedded in the Splash Virtual Event Page.
Beautiful slides. An impeccable demo. Smooth technical production.
All are hallmarks of a great webinar, but pale in comparison to the power of... FREE STUFF.
But how do you send 50 virtual experience kits to 50 different locations without spending 50 hours printing and sticking shipping labels?
The answer, as always, is automation.
We recommend pairing Splash with a popular B2B gift-sending tools. Sendoso and Reachdesk, for example, make sending simple swag and highly curated packages fast, efficient, and trackable.
Here's how the Splash team did it for a virtual Oktoberfest beer tasting:
Easy, right?
Sendoso will even verify shipping information if you forget to collect it on the registration form.
While it is possible to further automate by connecting Splash to Sendoso via Zapier (or Reachdesk and Splash using Salesforce), we prefer the above setup because it gives us a chance to verify attendance using the Splash cancel RSVP feature.
There's an old marketing quote that says "when you speak to everyone, you actually speak to no one."
For marketers, every event presents the challenge of tailoring goals, messaging, and experience to a specific audience.
For that reason, Splash makes it easy to send emails to precise audience segments so you can dial up the personalization — and impact — of each send.
For example:
Every custom list you create or tag you apply is readily available to you in Email Sender.
So you have the option to be super precise in your post-event communication without expending extra energy.
Our product and engineering teams are always working on the next big thing. Subscribe to What’s New to keep up to date, and to browse the formidable catalog of platform updates past.
Here's to running best-in-class programs, one virtual event at a time.
