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This month, we’ve got a pulse on:
Let’s dive into the latest Splash features.
Global data compliance laws and privacy regulations mean those of us throwing events need to consider how we’re managing guest data.
We built a tool for teams to follow standard best practices, right in Splash.
The 411:
The update:
Marketers who use integrations — especially our Marketo x Salesforce integration — know events are the best source of 1st party data.
Key data, like job title or company, is foundational for lead capture.
But events often require us to ask for specific details based on our programming or needs of the event. (Think things like meal selections or travel preferences.)
The challenge:
Previously, all event-specific data was stored on the Lead object in Marketo.
This meant the data followed a lead across every event they registered for, creating clutter and making it difficult to report on event-specific details.
The update:
With our latest update coming soon, you can map data to the Program Member object.
This makes it easier — and clearer — to report on the event (or program) at hand.
Plus, when you’re looking at individual leads, you’ll really only be looking at the details that matter most.
How it'll work:
From the Integrations tab, locate your Marketo integration. Then scroll down to Sync Program Members and map your fields appropriately.
This month, we’re taking inspiration from Axios’ What’s Next regional reception page.
What we love:
Right off the bat, we’re fans of the clean page navigation.
A power move in our opinion? “Register” as the first CTA. That’s the whole reason we’re out here, folks.
But the real reason we chose this page is Axios’ expert use of hubs…
Scroll to the bottom of the page to find their Related Content hub with links to resources like a newsletter, plus future upcoming events.
In Splash, hubs are like a dynamic calendar of events.
But, what some people might not realize is that you can use hubs to link out to any content, Splash landing pages and beyond. Pretty much anything that has a URL.
You can then embed (or insert) your hub on a Splash landing page and even your company’s website.
We’ve seen customers use hubs to:
The possibilities for cross promotion and discovery are pretty much endless.
The biggest advantage is that updates to your hub will dynamically reflect anywhere the hub is embedded.
To get started:
Extra, extra power move: Put this hub element on a theme so that every event created from the theme will include the hub.
Straight from the brains of the Splash marketing team comes this month’s “How Splash Uses Splash” tip:
Our designers create on-brand, reusable themes for our recurring event programs.
But that doesn’t mean we’re limited to the same color palette every time we go to build a page.
For instance, we want our Magic Spark dinner in NYC to be distinguished from our Magic Spark dinner in LA. (Go Yankees!).
With just a click, we can apply a different color set to each page.
This keeps our events looking fresh and on-brand — no design requests required.
