Dedicated to the event marketer who prepares from A to Z.
This month's highlights — features for (A)WS re:Invent and (Z)oom — are designed to make sure you’re ready for every event scenario thrown your way.
Featured this month:
P.S. Splash User Groups (SPLUGs) have three new events confirmed for September! Visit the Community hub to check out meetup topics and reserve your spot.
The Reinvent Branded Theme↓ is the latest in our ever-growing public collection of event templates. This one is designed to make creating field events as seamless as possible — a game-changer for live or virtual programming at this year's AWS re:Invent conference.
With Splash + Zoom 2.0↓(Coming Soon) your Zoom webinars are auto-embedded into Splash's Virtual Event page, allowing you to offers guests a gated and branded experience — without sacrificing important data.
With the latest Email Sender optimization↓, you'll notice snappier load times when managing large recipient lists and viewing email analytics.
As part of Field Marketer's Day, you're invited to join our Build-Along Workshop↓. This is a hands-on training where you'll learn how to configure a field marketing program from top to bottom.
The Reinvent Branded Theme is available for all users with a paid Splash plan.
This year marks the 10-year anniversary of one of the seminal events in all of field marketing, AWS re:Invent, the learning conference hosted by Amazon Web Services (AWS) for the global cloud computing community.
If you're planning one of the many re:Invent activations happening in Las Vegas (or virtually), we have exactly what you need to create a truly AWSome event — and quickly.
The new Reinvent Branded Theme is perfect for any field event in your playbook.
Per Ash Ifkovits from Splash's Creative Team: "It's a beautifully packaged field marketing events template filled with engaging content block options and logic that can help scale your hybrid events programs."
Let's unpack that.
In terms of design, this theme was inspired by the style of AWS conference site, and features a "pinned" left sidebar nifty navigation and easy registration.
The theme also features some reinventing of its own, sporting fresh content blocks to reinvigorate your event description, speakers, and agendas.
Finally, Reinvent is optimized for hybrid events.
Out of the box are content blocks for FAQs and Health & Safety, a conditional form to collect virtual vs. in-person attendance, and email templates that address the needs of a hybrid audience.
Next time you crate an event, you'll see Reinvent in Recommended tab. You can also get started with it now by simply clicking here
Reinvent Branded Theme
Next time you crate an event, you'll see Reinvent in Recommended tab. You can get started with it now by clicking here.
Coming Soon: This release will become available to all users with a paid Splash account shortly after the September release.
If you use the Zoom Webinars integration, you know it's all about automation:
With this release, your integrated Zoom webinars are automatically embedded in the Virtual Event Page, allowing you to offer attendees a fully branded and gated virtual venue.
The upside, as Splash's Sr. Product Manager Dana Fleishaker puts it:
"This will not only help save you time and further automate the event creation process, but will also help to ensure that your data is correctly synced across all Splash event touchpoints as well as your external systems, eliminating room for error and helping to ensure consistency. "
Here's how it works:
The result: Same data and automation. Same hosting process in Zoom. Transformed guest experience.
Note: If you prefer hosting webinars in the Zoom app, no sweat! The integration still fully supports it
To learn more about hosting an event using Virtual Event Page, check out our 101 Guide and official online course.
And check out this article for Zoom Webinars integration setup instructions.
Zoom Integration
Use this handy 101 guide to learn more about how to set up the Zoom Webinar integration.
The Email Sender is available to all Splash users.
They say every time a list loads quickly an event marketer gets its wings.
Okay, maybe not.
But with the latest Email Sender optimizations, there's at least reason to shout joyfully to the heavens.
If you're managing large guests lists in Splash, you'll notice a few delightful improvements:
TL;DR - Recipients will load faster. Guests will get their emails sooner. And you're much less likely to encounter the occasional time-out.
If you have a need for speed, get out your CSV files and take Email Sender for a joyride.
ICYMI: We created a national holiday (no, seriously) celebrating the heroes who tame chaos, craft experiences, and get BIG results.
That's right: Now and forever, September 23 is officially Field Marketer's Day.
Among festivities, we're hosting a Build-Along workshop as an exclusive training opportunity to develop new skills and get inspiration from other field marketers using Splash.
What is a Build-Along?
A Build Along is a hands-on training workshop where you'll be using Splash to create reusable event marketing assets — in this case, a branded hub and event pages for field programming all under an hour.
You'll be guided along by a Splash product expert and joined by other customers with similar use-cases.
Sound like fun? The workshop is filling up fast, so grab your spot today.
Field Marketer's Day
The first annual Field Marketer's Day is September 23. Visit our campaign hub to explore more activities and resources.
Our product and engineering teams are always working on the next big thing. Subscribe to What’s New to keep up to date, and to browse the formidable catalog of platform updates past.
Here's to running best-in-class programs, one virtual event at a time.
