Heading to Dreamforce this November? Lucky for you, we’ve put together a guide to help event marketers navigate the 3200+ sessions, including the hundreds of after parties, events, and everything in between.
Want to see what we’re up to at Dreamforce? Don’t miss our big winery party, Cloud Wine, and all the other events we have planned.
Whether you’re a first-timer or a Dreamforce regular, this list will help you make the most of all the education, innovation, and fun at Dreamforce.
Here’s everything to help put your agenda together:
• Date: Monday, November 6th and 8th
• Time: 1:15 PM - 1:35 PM, 10:45 AM - 11:05 AM
• Location: San Francisco Marriott Marquis Hotel, Golden Gate - Sequoia Theater
• Speaker: Kim-Mai Nguyen, Program Manager at Salesforce
Events are becoming more and more prevalent in demand generation strategy because it’s proven to be the most effective tactic in driving pipeline, closing deals, and reducing customer churn. Join this session, with Salesforce Program Manager, Kim-Mai Nguyen, to learn the top four ways to successfully execute a flawless event and help drive pipeline for your sales team.
• Date: Monday, November 6th
• Time: 9:30 AM - 10:10 AM
• Location: San Francisco Marriott Marquis Hotel, Yerba Buena Salon 8
• Speaker: Ruben Varela, Senior Director Revenue Operations at Veracode
It’s a proven fact: companies with sales and marketing alignment generate 208% more revenue. Unfortunately, aligning sales and marketing isn’t easy, and oftentimes, it can feel like we’re battling each other. In this session, get tactics from Veracode and Ellie Mae on how they use analytics to align sales and marketing, foster collaboration, and close more deals.
• Date: Monday, November 6th
• Time: 10:30 AM - 10:50 AM
• Location: Moscone South, Campground: Lead to Cash Theater
• Speaker: Bailey Wilson, Pardot Administrator at nCino
The one thing your CEO wants you to do: prove the value of your events and do it consistently. Join this session to learn how to use customized campaign influence with a multi-touch attribution model to completely automate the process of connecting your marketing campaigns to the bottom line. Get that additional marketing budget you’ve always wanted.
• Date: Tuesday, November 7th
• Time: 11:15 AM - 11:35 AM
• Location: San Francisco Marriott Marquis Hotel, Golden Gate - Sequoia Theater
You throw a big conference every year -- but have you ever taken it on the road? Every year the Salesforce marketing team hosts customer conferences in cities around the world. Come to this session to learn how two members of the Salesforce Events Marketing team use Quip to seamlessly plan and execute these larger-than-life events.
• Date: Wednesday, November 8th
• Time: 11:00 AM - 11:40 AM
• Location: Palace Hotel, Gold Ballroom
• Speakers: Albert Berdellans, Marketing & New Media at Ultra Music Festival / Kelsey Jones, Product Marketing Manager at Salesforce / Gregory Murphy at Salesforce
The Ultra Music Festival is the world’s premier electronic music festival. With over 150K attendees at every event worldwide, they needed to evolve and transform their marketing to meet their customers on the right channel, the right time, the right device. Join this session to learn how the Ultra Music Festival marketing team took their marketing to the next level.
• Date: Monday, November 6th
• Time: 9:00 AM - 9:20 AM
• Location: Palace Hotel, Innovation Theater (Sunset Court)
• Speaker: Kirk Crenshaw, CMO at Traackr
Join us to hear how Kirk Crenshaw, CMO at leading influencer management software, Traackr, shares three proven techniques to accelerate pipeline, increase revenue, and create repeat customers.
• Date: Tuesday, November 7th
• Time: 12:30 PM - 12:50 PM
• Location: Palace Hotel, B2B Marketing Lookout (Presidio Room)
• Speaker: Jonathan Miller, CEO at Engagio
AMB isn’t just a buzzword -- it’s one of the most effective customer engagement tactics for B2B marketers. Join our friend, Jon Miller, CEO of Engagio and previously cofounder of Marketo, as he gives us the tools to get started with ABM in less than 30 days.
• Date: Tuesday, November 7th
• Time: 1:00 PM - 1:40 PM
• Location: Palace Hotel, Gold Ballroom
• Speaker: Mathew Sweezey at Salesforce
Join this session as Salesforce’s Mathew Sweezey shares the five key traits of high-performing marketing organizations, such as what is a best-in-class budget, how many and what tools are high performers using, and even what are their winning tactics. Then, he’ll teach you how to put it to action in your own organization.
• Date: Tuesday, November 7th
• Time: 9:00 AM - 9:40 AM
• Location: Moscone West, 2000
• Speakers: Reena Bhatia, Sr. Managing Director, Ignite at Salesforce / Shabnam Dadkhah, Senior Director, Business Value Services at Salesforce / James Tantaro at Salesforce
At Splash, we know how important design is to digital transformation. Join this session to learn and see why design thinking is taking over the CEO agenda.
• Date: Tuesday, November 7th
• Time: 11:00 AM - 11:40 AM
• Location: Moscone West, 2000
• Speakers: Amy Guterman / Eleanor Sandford / Brian Vellmure at Salesforce / Jensen Warner, Innovation Associate, Design at Salesforce Ignite Incubator
Want a look inside the future? This session explores the power of AR/VR/MR, emerging use cases and intersections with the Salesforce platform, and potential scenarios for how these technologies will shift the future of customer engagement, human collaboration, and business models.
Did you know Splash is taking over a winery, bringing in a bluegrass band, hijacking SF's top food trucks? Join hundreds of top marketers and execs before our walk to Dreamfest. You'll mingle with the best and brightest in tech, retail, media, consumer goods, and more. Request access now and get ready to join us in the clouds. First 300 attendees receive a free ride at any SoulCycle location!
Join Outforce, Salesforce's Ohana Group for allies of diversity in sexual orientation and gender identity, as we party on the first night of Dreamforce to celebrate equality at Dreamforce. Enjoy open bar, food, swag, raffle prizes, and more! 100% of donations will go to the True Colors Fund.
Ever wanted to sip craft cocktails at a world-renowned museum? Here’s your chance! Join the ABM Masters Party, hosted by Engagio, and set at the beautiful San Francisco Museum of Modern Art. Enjoy delicious array of delectable treats and craft cocktails, live music, and a full access to the entire museum. Request a ticket ASAP -- space is limited!
The best way to align with sales, is to understand sales. And this documentary from Salesforce will help you do it. Join a private Dreamforce screening of Salesforce’s new documentary film: The Story of Sales, which explores the history, evolution, complexity, contribution, and future of sales. Come enjoy light food and beverages, watch the film, and mingle with the cast and crew.
Join BOLDforce (Salesforce's Ohana Group that stands for Black Organization for Leadership & Development), and Hip Hop For Change for their second annual Dreamforce networking and fundraising party. Get ready to dance to a Live DJ, see graffiti art performances, and enjoy the open bar -- come dressed in 80s hip hop theme! All proceeds go to Oakland Middle School and United For Success Academy.
Dreamforce is over, but you can still learn about how we work with Salesforce. Get the details on our Salesforce integration and our upcoming ROI dashboard.
