Splash Now Integrates With Your Marketing Automation Platform
Tuesday 
September 
19
 at 
7:00pm
Clear your calendar - It's going down! You're invited to take part in the festivities. Come one, come all, bring a guest, and hang loose. This is going to be epic!

David Doe

Designer - Redshoe


Product
Text goes here
X
Services
Text goes here
X
Blog
Text goes here
X
Resources
Text goes here
X
Customers
Text goes here
X
Support
Text goes here
X
About
Text goes here
X
Product
Services
Blog
Resources
Customers
Company
Login
Request Demo
Support
Request Demo
Text goes here
X
Try for Free
Text goes here
X
Sign In
Text goes here
X

Written by Brett Boskoff

@bboskoff
Text goes here
X

Prove the R in Event ROI: Splash Now Integrates With Your Marketing Automation Platform

July 13, 2017

← More Articles
Text goes here
X

Sign up

Get these in your inbox every week!

Whitepaper

Splash Now Integrates With Your Marketing Automation Platform
Try It Free
Text goes here
X

Written by Brett Boskoff

@bboskoff

Prove the R in Event ROI: Splash Now Integrates With Your Marketing Automation Platform

July 13, 2017

When it comes to measuring the true impact of events, it’s no secret that marketers are struggling. Many are investing in events (91% of marketers) because they know that event marketing brings in the most returns -- but more than half of marketers admit they don’t know how to calculate the ROI of an event. Yikes.


But hey, it’s not their faults. Until recently, event marketers didn’t have the appropriate tools to track their event programs from end to end.  Cumbersome manual processes and siloed technologies made it nearly impossible to maintain the integrity of event data throughout stressful and complicated events.


That’s why, at Splash, we’ve released one of our most powerful updates yet. Our native integrations with Marketo, Oracle Eloqua, and Hubspot are a crucial step in making events, which are notoriously difficult to track, as measurable as digital marketing tactics.

That’s why he puts in-person events at the forefront of his marketing model, which is built on 3 major tenets: community, engagement, and scale.

 

Using these 3 principles, a killer events program, and a ton of customer data, Matt was able to get better customer engagement, less churn, and, ultimately, everyone’s goal -- more customers.


Read on for their strategy.

All your data in one place.

Without complicating your workflows, our new integrations put event-tracking smack-dab in the middle of your existing systems and processes. You can capture event data through Splash, then automatically sync it to your marketing automation platform -- all in real-time and without data loss.

event marketing automation

Even better, customize your integration to capture the exact data you need and want.  Don’t have a middle name like yours truly?  Nix it.  Want to pass through how long someone’s been with their company?  Easy as pie.  Just map your custom Splash fields to your marketing software to uniquely understand your event performance and learn what drives revenue.

These integrations have made it easier than ever to measure your performance, throw better events, get more ROI. Rinse and repeat.

Empower your teams to drive more sales.

Don’t worry about leads not making it to sales or sales not having the necessary insights to follow-up. Those dark days are behind you. This integration eliminates your need to manually update your organization on the progress of your events. 

1. Ping your sales team in real-time. As your event gets underway, send real-time notifications from Splash, marketing automation, or Slack to your sales team. They’ll love you for alerting them when their top prospect registers or checks in.

2. Improve follow-up with your prospects and customers. When your customer expresses interest in your event or, better yet, attends, they’re showing intent and giving insight into their preferences. Use this data to inform your sales team and trigger a relevant follow-up strategy. Your customers will appreciate you “knowing them” so well.

3. Maximize face-time with streamlined check-in. Get people through the door faster with our integrated Splash Host App. Notify your team as VIPs arrive, scan tickets, and print badges. Your guests will be through the door and mingling with your team in no time -- all while you capture the data you need in real-time, eliminating post-event manual processes.

Give your customers the best event experience from beginning to end.

As always, Splash provides out-of-the-box, responsive templates so you can create emails and landing pages that are on-brand, easy-to-use, and most importantly, convert.


It’s a win-win: your customers get a seamless brand experience from start-to-finish, and you save time and money now that you don’t have to hire an outside designer or developer. That way, you can focus on the most important thing: measuring the impact events have on your bottom line.

To learn more about our latest update, check out the Marketo, Oracle Eloqua, and Hubspot integration pages.

❤️ Special thanks to our respective Tech and Product leads, Jarad Delorenzo and Jon Saft, for their hard work.

author

Brett Boskoff

Brett Boskoff is the Co-Founder and CTO of Splash, the leading event marketing platform. Brett leads the engineering and product teams at Splash and is committed to growing, building, and innovating the platform. In his spare time, he enjoys kicking rocks down the sidewalk and tending to his ant farm.

It's not impossible to measure the ROI of your events.

Talk to Us
Text goes here
X

Ready to learn how Splash can transform your marketing stack?

Request a Free Demo
Text goes here
X

Home

For Marketing
Text goes here
X
For Sales
Text goes here
X
For Recruiting
Text goes here
X
For Ticketing
Text goes here
X

Product

What's New
Text goes here
X
Virtual
Text goes here
X
Overview
Text goes here
X
What's New
Text goes here
X
Virtual
Text goes here
X
Design
Text goes here
X
Marketing
Text goes here
X
Workflow
Text goes here
X
On-Site
Text goes here
X
Integrations
Text goes here
X
Analytics
Text goes here
X
Compliance
Text goes here
X

Services

Overview
Text goes here
X
Onboarding
Text goes here
X
Customer Success
Text goes here
X
Design Network
Text goes here
X

Resources

Blog
Text goes here
X
Resources
Text goes here
X
Release Log
Text goes here
X
Education
Text goes here
X
Webinars
Text goes here
X
Run of Show
Text goes here
X
Hall of Fame
Text goes here
X
Playbooks
Text goes here
X
Webinars
Text goes here
X
Splash Studios
Text goes here
X

Company

About Us
Text goes here
X
Customers
Text goes here
X
Team
Text goes here
X
Offices
Text goes here
X
Events
Text goes here
X
Careers
Text goes here
X
Press
Text goes here
X

Copyright © 2020 Splash

Try It Free
Text goes here
X
Talk to Sales
Text goes here
X
Pricing
Text goes here
X
Terms
Text goes here
X
Privacy
Text goes here
X
Security
Text goes here
X
Subscribe
Text goes here
X
Powered by Splash
CONTACT THE ORGANIZER
Google   Outlook   iCal   Yahoo

Get Started

Industry
Apparel & Fashion / Retail
Broadcast Media / Media
Computer Games
Consumer Electronics
Events Services
Financial Services
Health / Wellness / Fitness
Higher Education
Hospitality
Information Services / Technology
Internet
Leisure, Travel & Tourism
Marketing / Advertising
Medical
Government / Non-profit
Publishing
Real Estate
Sports
Staffing / Recruiting
Other
processing image...