When it comes to measuring the true impact of events, it’s no secret that marketers are struggling. Many are investing in events (91% of marketers) because they know that event marketing brings in the most returns -- but more than half of marketers admit they don’t know how to calculate the ROI of an event. Yikes.
But hey, it’s not their faults. Until recently, event marketers didn’t have the appropriate tools to track their event programs from end to end. Cumbersome manual processes and siloed technologies made it nearly impossible to maintain the integrity of event data throughout stressful and complicated events.
That’s why, at Splash, we’ve released one of our most powerful updates yet. Our native integrations with Marketo, Oracle Eloqua, and Hubspot are a crucial step in making events, which are notoriously difficult to track, as measurable as digital marketing tactics.