As an event marketer, it’s to your benefit to know as much as possible about your guests early in the event process. This enables you to thoughtfully cater their unique paths from online registration to on-site check-in.
At the time of event registration, you already created a smart form to capture the most relevant guest data points for your event, and you'e made it as frictionless as possible for a guest to hit Submit.
But before you can turn your back away and run for more numbers, think about your strategy for turning a registered guest into an event evangelist — from now until the big day.
With the data collected, you can filter your Splash Guest List in ways that enable you to send targeted email campaigns to promote your event. These campaigns provide more than dry reminders: They give the guest reasons for why they should keep your event top of mind.
Pro Tip: Consider adding links to speaker content in the body of your reminder email, providing key data points about your event, or giving guests a way to connect ahead of time.