Whether you’re running a live, virtual, or hybrid event, event goals are event goals. (At a time when things are changing all the time, we can all rely on event goals to stick around — for better or for worse.) So if your live events were canceled among everything going on, it doesn’t necessarily mean your goals were canceled too.
In part one of this series (and in one of our latest guides on becoming a webinar whiz), we shared five of the most common event goals: increase thought leadership, build brand awareness, generate new demand, impact revenue, and improve customer retention.
After defining your event goals, it’s time to figure out what kind of virtual event to run. Disclaimer: What we include here is by no means an end-all, be-all. We’re aiming to share examples of what could work based on your goals and give you a starting point to build out your virtual event strategy.