“I was recently talking to an event producer who was saying it’s really hard to find inspiration these days. But this is really all around you. Your event doesn’t have to be super shiny. And in fact, if it’s overly manufactured and produced, that might even come across a little tone-deaf. People are just craving authenticity and connection.
Right now, you have an opportunity where you can take risks, experiment, and ask your audience to be part of your Petri dish as you explore what’s possible. There’s a window of forgiveness right now that you should be jumping on.”
“Something that really pops for me is how much attendee data we have access to. If you took a little bit of extra time, what could you learn about them based on that data? Understand them as individuals, so you can tailor the content and experience.
For example, if I want to have a roundtable discussion with fewer than 10 executives and I know they have families, how can I engage them in a way that brings their families into the conversation? We can recognize there’s more going on in their lives so we can have real, meaningful conversations with people.”