Put Your Events On The Map: Splash Now Integrates With Yext

If you’re a retailer and you’re not thinking about localization and clienteling, you’re doing it wrong.

The retail experience still lives in the store, not online. Even with the rapid growth of e-commerce, a whopping 94% of total retail sales are still generated in brick and mortar stores. That’s why the best retail marketers are turning to in-store experiences to bring in foot traffic, and drive sales, brand awareness, and customer engagement.

But if you throw an event and no one knows about it, does it even matter?

Getting your events found just got a whole lot easier. With our Yext integration, you can ensure that your events are automatically seen not just by more people, but by the right people -- so you can drive RSVPs, increase attendance, and ultimately, boost transactions.

1. Community
Building and strengthening our members’ sense of belonging.

2. Engagement

Creating opportunities to deliver a complete Equinox experience to drive advocacy, retention, and acquisition.

3. Scale

Leveraging technology to manage, evolve, and expand our events strategy.

Using these 3 major tenets and a killer events program, Matt was able to get better customer engagement, less churn, and, ultimately, everyone’s goal -- more customers.

See how below:

Want your event to run as smoothly as a duck? Here are 5 best practices for reaching your highest door goals.

Put your in-store events front and center

With the Yext integration, you can get more relevant eyeballs on the events you throw by showcasing them alongside your business listings across Yext’s event publisher partners (100+ publisher network) based on highly localized and personalized data.

Think of Yext as a conduit from your events to your audience. When you create a new event in Splash, Yext will push that event to the right channels and right people.

With this integration, you can:

‌• Easily promote your events to the right people. Sync event data from Splash to Yext automatically and in real-time to reach your consumers where they already are. List your events in Yext Listings, across third-party sites like Yahoo!, MapQuest, and more. Additionally, with Yext Pages, customers can promote their events in local event calendars.

‌• Boost event attendance, and in-store conversions. Bring those numbers up. Get more visibility by the right people, increase RSVPs and foster customer loyalty.

‌• Eliminate manual processes. No need to manually optimize your events, independently reach out to local websites, or tailor your own audience. This integration gives you that extra boost automatically, and all in one place.

I want it, how do I get it:

To get this integration, it’s simple. You need a Splash enterprise license and a Yext license. If you're a Splash user, you can leverage Yext's discoverability and reach technology. If you're a Yext user, you can leverage Splash's robust event management and marketing services (including beautiful event pages!).

For the actual integration, there’s no need for any development resources -- just a simple drag-and-drop.

Start taking your in-store events local. Talk to us and we can help get you started.

Want to start tracking, measuring, proving, and collaborating? Talk to us about how to amp your event program.

Are you going to Dreamforce? We are too! Join us at Cloud Wine, the ultimate Dreamfest pre-party. Get into it on our Dreamforce party hub.

author

Kevin Hubschmann

Kevin is a Senior Brand Strategist at Splash and been with the company since its earliest days when he was an intern. Kevin is known around the office for his dance moves and karaoke skills - preferably done at the same time.

About the Author

Ben Hindman is co-founder and CEO of Splash, the country's fastest-growing event marketing platform that helps businesses and brands more effectively market through their events. An event planner turned tech entrepreneur, events are in Ben’s DNA. Prior to starting Splash, Ben was the Director of Events at Thrillist, where he produced large-scale events from concerts to mystery fly-aways.