Don’t drop the (beach) ball when it comes to key communication touchpoints through the event lifecycle. As (self-proclaimed) party scientists, we know a thing or two about a cohesive event experience, and it certainly doesn’t start and end inside your venue.
Generate excitement and weave a story through every message shared, on every platform. With Splash, complete design control means your brand message will shine on the save the date, invitation, event hub, event page, confirmation message, reminder emails, and each and every single thank you (whew).
Don't forget to use some of our favorite buzz-generating techniques to build anticipation:
1) Announce new information a few days before the event, like featured speakers or an awesome DJ. The element of surprise will catch the attention of your audience and remind them why they have to be there.
2) Segment reminder emails to target two groups with custom messaging - those who have RSVPed ("Can't wait to see you!") and those who haven’t ("Last chance to RSVP!"). A tailored note will ensure that invitees feel special.
3) On the day of your big event, send one more reminder three hours before doors open for the highest engagement rate.