Now, an event planner (EP) is highly focused on the attendees in the room, right? Who's gonna be in the room? Is that gonna make a great event? That's still something that we need to focus on.
But now, we also need to focus on, not just the attendee value, but the entire lifetime value of our customers and actually focus on the full sequence of what that person does and how it relates to actual money. And last but not least, even the way that our bosses are speaking to us has changed.
We're actually seeing the old school of "high-five, great event, well done, I had a blast" change to "show me the data. Show me the numbers. What are the outcomes? How did this whole thing work?"
So, as we started to study this shift from EP to VP, we started looking around for job descriptions, starting to see who was hiring for this role, and what types of skills they were focused on.
And, so, we found three really great job descriptions, and we're gonna throw them up on the screen here, and dissect them a little bit. So, up on the screen, you're gonna see three roles for Event Marketing Manager, Event Operations Manager, and Event Technology and Operations Manager. And they're being hired by Invisionapp, MetLife, and Box. So check those out.