Produce useful, targeted, and consistent content for long enough and your audience will swell as more and more of the right people recognize your brand’s value.
You’ve earned their trust and established your authority—so pat yourself on the back before rolling up your sleeves—at this point, you’re ready to monetize.
But just how do you leverage the trust and authority you’ve built with content into an event people will pay to attend?
As Joe explains, preparing for Content Marketing World is all about remembering CMI’s objective: “If they’re going to be the most successful content marketer in the world (which is what we want our audience to be), what do they need to know?”
As you move into the event stage, your mission statements should again steer your brand in the right direction. Plus, by this point, you should have ample data about what really resonates with your audience.
Orange-themed snack breaks, anyone?