As event marketers, we know that in-person events work. But some can prove their event success better than others.
We partnered with Harvard Business Review Analytic Services and surveyed over 700 marketers across the globe to learn about their event strategies, tactics, and best practices. And we found that the top event marketers (23% to be exact) can calculate the ROI of their events.
So, what are these top-performers (at Splash, we call them Event Optimizers) doing differently? In this new Run of Show video, we share our top three takeaways from the study – three attributes of the industry leaders who are able to connect their events to revenue.
Check it out: