Large tentpole events are not the only (or best) way to connect with your audience in a meaningful way. These events draw global crowds of thousands of people across different industries and roles, and the ability to create an impactful, valuable, and personal experience for everyone in the room is nearly impossible.
Plus, these large tentpole events often rely on attendees being able and willing to travel, which might leave a lot of the people you’re trying to connect with out of your events loop.
The most forward-thinking marketers are shifting strategies.. They’re moving to agile event programs that invest more heavily in smaller, local event programs versus the massive tentpole events. Not only do these local events mitigate the uncertainties currently associated with travel, they’re able to respond quickly to any type of change, and they’re easy to scale up and down.
But how do you know whether you should be considering further investment in local events. Here are some questions to ask yourself to determine if you should be investing further in local events: not just because of the current global health concerns, but as part of a forward-thinking event strategy designed to succeed in a fast-changing business environment.